Daawat (LT Foods brand) decides to celebrate a day for Biryani, of Biryani, by Biryani on 3 July 2022

o create awareness of the World Biryani Day, Daawat Basmati Rice will be launching an extensive 360 degree multi-country digital campaign supported by a television & radio campaign, an outdoor and an influencer both national and regional marketing initiative, which will all culminate on the 3rd of July with on ground events as well

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LT Foods, a Consumer Food Company’s flagship brand Daawat Basmati Rice has created a unique occasion for Biryani lovers across the World by celebrating July 3, 2022 as Biryani Day across the globe.

Daawat Basmati Rice is providing an opportunity to all the Biryani lovers to express their adoration for this dish that has distinctive Indian flavours, but still enjoys universalized appeal across countries and cultures.

This day calls for Biryani Lovers across the world to celebrate this exemplary dish by enjoying Biryani with their friends and family in their own inimitable ways and keep the Biryani mania going.

Many of the popular dishes from multiple cuisines have their own dedicated day. This has inspired Daawat Basmati Rice to coin the ‘World Biryani Day’ to celebrate the world’s most favourite dish.

Speaking on the occasion, Mr. Ashwani Kumar Arora, Managing Director & CEO, LT Foods Ltd. said, “Biryani is more than a product, it is celebration of being together. The love for Biryani is truly universal cutting across countries & cultures, transcending all age groups. As one of the leading Global Basmati Rice brands, Daawat believes Biryani should have a special day, an occasion to celebrate this delectable iconic dish, an appetite for which can almost never be satiated.”.

To create awareness of the World Biryani Day, Daawat Basmati Rice will be launching an extensive 360 degree multi-country digital campaign supported by a television & radio campaign, an outdoor and an influencer both national and regional marketing initiative, which will all culminate on the 3rd of July with on ground events as well.

Shares of LT Foods Ltd was last traded in BSE at ₹67.60 as compared to the previous close of ₹71.30. The total number of shares traded during the day was 89525 in over 1473 trades.

The stock last hit in BSE,

  • Intraday High of ₹ 71.35
  • Intraday low of ₹ 68.45