Duluth Trading Company Transforms In-Store Checkout Experiences with TCS OmniStore™

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Tata Consultancy Services (TCS) has worked with Duluth Trading Co. to drive seamless omni-channel checkout experiences using TCS OmniStore™, its award winning AI-powered unified commerce platform.

Duluth Trading was looking to enhance the in-store experience by leveraging its digital data and extending sales channels. The lifestyle company chose TCS as its transformation partner, and OmniStore as the core platform, for its flexibility, intuitive interface and ease of adoption.

TCS OmniStore effectively supports Duluth Trading’s growth strategy by replacing its traditional POS system, with a modern, services-based unified commerce platform merging and extending existing channels and customer touchpoints, as well as flexibly orchestrating omni-channel customer journeys. It serves as a single commerce platform for all in-store commerce: POS, MPOS, Scan and Go, curbside pickup and more.

The platform has enabled all Duluth Trading stores across the US to drive faster check-out and returns with improved visibility of items purchased across channels. For store associates, TCS OmniStore provides realtime access to universal carts, promotions and orders, item information and inventory with connected context between online and store. Store associates leverage this information to upsell and cross-sell, as well as offer personalized recommendations.

The platform has a simple and intuitive user interface that doesn’t require much training and increases productivity. The omni-channel mixed-basket sales and simplified return capabilities implemented by TCS OmniStore have helped Duluth Trading significantly improve customer satisfaction and sales, and enhance growth.