Nykaa Fashion, the multi-brand lifestyle e-commerce platform, today announced the acquisition of the Indian activewear brand- Kica, in a fitting move to strengthen its active-wear play. Founded by Aneesha Labroo in 2017, Kica was born out of the need to bridge the gap between stylish, high-quality products at an affordable price.
Having launched Nykd All Day last year, Nykaa Fashion now adds Kica to its portfolio, offering the growing active-wear community of athletes and everyday fitness seekers greater variety and curation in this category.
With a high focus on texture, each piece of clothing is truly functional, flexible, and fluid, the brand offers a wide range of clothing from leggings, tops, jackets, tracks, and more.
Kica has also built a strong community of women to showcase the ease with which an active life can become a part of one’s routine for benefits that are as much mental as they are physical.