TCS Interactive Named a Leader and Star Performer in Digital Interactive Experience Services by Everest Group

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Tata Consultancy Services (TCS) has been positioned as a Leader in the Everest Group PEAK Matrix® for Digital Interactive Experience (IX) Services. In addition, TCS was named a Star Performer for having top quartile year-on-year improvement in its scores.

“TCS helps enterprises leverage next-generation technologies to design immersive, accessible and differentiated digital experiences,” said Krishnan Ramanujam, Business Group Head, Business and Technology Services, TCS. “This recognition reflects our vision and strategy, investments in innovation, Experience First Engagement approach, and comprehensive portfolio of services and solutions.”

Enterprises are partnering with TCS Interactive to drive their digital experience, design, and transformation strategy including innovation portfolios, product concepts, product and experience design, design for delivery, and product engineering and service deployment.

TCS has invested in setting up state-of-the-art co-innovation centers including five TCS Pace Ports™ across the world, design studios, design research and innovation labs and distributed Agile engineering centers to transform digital experiences. Leveraging these capabilities, TCS helps clients envision, design, build, deploy, and manage digital customer experiences.

TCS Interactive’s digital experience consulting services include customer strategy, experience design, marketing, commerce services, analytics, product development, and technology services. These services cover critical areas such as business model design, branding/rebranding strategies, product and service designs, content studios and experiential learning, omnichannel CX, predictive customer analytics, and CX assurance services.

TCS’ consulting-led approach and contextual knowledge helps clients identify business needs and orchestrate the appropriate set of services to deliver its digital experience, marketing, and commerce objectives.

TCS design studios offer design, content, marketing, and technology services, leveraging AI/ML, automation, immersive capabilities (AR/VR) and CX frameworks. Other offerings include:

– CX Design™ Framework – To orchestrate collaboration between all stakeholders and a customercentric design innovation model to reimagine customer engagement strategies and build long-term partnerships.

– MarTech 4.0 – An end-to-end marketing and customer experience assessment offering and framework.

– TCS Optunique™ – An AI-powered enterprise personalization platform that autonomously creates enriched customer feature dictionaries that facilitate better decisioning.

– TCS TwinX™ – An AI-powered enterprise digital twin platform for risk-free business simulations.