In a planned initiative to give fillip to travel to Turky in the high potential India market, Thomas Cook (India) Limited, India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have recently signed an agreement with Turkiye Tourism. The collaboration will focus on building awareness and boosting visitations to the destination.
Thomas Cook & SOTC’s internal data reveals that with strong pent up demand and easing of entry/restrictions, Indian travel sentiment is at an all-time high. Destinations like Turkiye that offer an added advantage of a simple and easy visa process are seeing significant interest. To inspire Indians and catalyse demand, Thomas Cook & SOTC’s partnership with Turkiye Tourism focusses on both product development and wide-ranging marketing initiatives.
The product portfolio has been carefully designed by Thomas Cook & SOTC to showcase multifaceted Turkiye – and its unique position at the crossroads of both Europe & Asia.
The extensive range features ready-to-book holidays, group tours, personalised holidays and covers price points from value, affordable luxury to premium.
The innovative holiday products incorporate Turkiye’s spectacular geographical formations, iconic UNESCO world heritage sites; exceptional experiences like hot air ballooning at sunrise over Cappadocia’s fairy chimneys, white water rafting at Köprülü Canyon National Park, paragliding at Oludeniz, Pamukkale’s natural thermal pools, traditional “hammam’ spa-wellness, a luxury cruise down the Bosphorus, pristine turquoise beaches and lagoons, an eclectic range of cuisine, entertainment & shopping options.
The partnership aims at targeting India’s high viable segments including millennials/young working professionals, families, couples, solo travellers, B-Leisure and corporate MICE groups from India’s key source markets: metros, mini-metros, as well as Tier 2 & 3 cities.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Turkiye is one of the world’s most culturally rich destinations renowned for its warm hospitality, unique history, immense natural beauty, breathtaking architecture, and diverse gastronomy. We are delighted to collaborate with Turkiye Tourism to jointly promote the destination to our range of customer segments as an aspirational destination for Indians.”
Shares of Thomas Cook (India) Ltd was last trading in BSE at ₹62.40 as compared to the previous close of ₹62.35. The total number of shares traded during the day was 36362 in over 1042 trades.
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