Tilaknagar Industries Ltd. one of the leading Indian-Made Foreign Liquor (IMFL) manufacturers, announced the unveiling of India’s first premium flavoured brandy under its flagship brand, Mansion House. The first-of-its-kind French Style Premium brandy has been launched in three flavours – Orange, Cherry and Peach, to begin with.
With this move, TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers. The company plans to further increase its market share in South India as well as drive growth in nascent brandy markets like East and North-East India.
Currently, TI is India’s largest premium brandy manufacturer and its renowned millionaire brand, Mansion House Brandy (MHB) is the country’s highest selling premium brandy. In FY22, the company sold approximately 6 million MHB cases and the brand registered a robust 25 per cent year-on-year growth.
The Mansion House French Style flavoured brandy has a unique blend of natural fruit flavours. The blend is infused with the essence of Oranges, Cherries and Peaches sourced from renowned regions in India. In the first phase of its launch, the MHB premium flavoured brandy will be made available in Puducherry, followed by other prominent markets.
Present-day consumers are more experimental and their tastes and preferences are evolving. Along with an increase in demand for premium products, this trend has given a significant push to flavoured drinks and a cocktail culture. The MHB premium flavoured brandy aims to enhance the experience of the aspirational Indian consumer and make brandy a drink with a popular appeal, Mr. Dahanukar added.
India is one of the largest markets for brandy globally. As per the company’s estimates, the premium brandy market in India is expected to grow at a robust Compounded Annual Growth Rate (CAGR) rate of 10-12 per cent.